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II. 5.3.3 Modernization

Modernization is a concept represented by ideologies and values of industrial, capitalist and democratic Society of the Western Europe and North America. Modernization stands for neutrality, democracy, rationality, economic freedom, secularism, social mobility. It is ethically positive concept.

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II.5.3.2 Westernization

M N Srinivas – westernization can be defined as socio cultural changes in India as a result of contact with the western society especially British. It is a very simple concept. He considered the role of westernization in India as ideological, cultural and technological level.

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II.5.3 Indigenous and exogenous processes of socio-cultural change in Indian society

Sanskritization, Westernization, Moderni-zation; Inter-play of little and great traditions; Panchayati raj and social change; Media and social change.   The interplay of traditions is through two different processes. The orthogenetic process involves indigenous process of socio cultural change while the heterogenetic process involves exogenous process of socio cultural change. Changes in culture is process of […]

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